A big winner in these campaigns are, of course, printing companies who make the endless campaign mailers that take up so much room in our collective recycling bins. The second big winner in our local Alameda election is, the Alameda Sun, who probably hasn’t seen this much advertising space action since, well, since the last election.
In a piece that no one wanted to put their byline on, the Alameda Sun reported information that is easily uncovered by looking at the campaign expenditure reports with this, very telling, twitter summary:
The Alameda Sun certainly knows what red meat their base of readers want to see because it’s unsurprising which candidates diverted the most significant amounts of money to the Alameda Sun during the election season.
Tony Daysog: $5188.61 + $1375 = $6563
The Kevins: $2473 (I divided the initial expenditure by thirds to get a rough estimate of direct cost to Alameda Sun) + $9461.76 = $11,934.76
Jennifer Roloff: $1350 + $1122.50 = $2472.50
Yes on L1: $1660 + $4041 = $5701
Marilyn Ezzy Ashcraft: $330
Matt Hettich: $495
Lena Tam: $1525.50
So the Kevins have spent the most money on newspaper ads, with Tony Daysog coming in at second place. But, as I said initially, however everything shapes out on Tuesday, the Alameda Sun will emerge as a big winner given the number of dollars that have been pumped through in a very short amount of time for the struggling publication.
Oh and since were on the subject of expenditures, Mike McMahon has helpfully listed in table form the total contributions and expenditures for every campaign and committee this election cycle. The two campaigns that have spent more than they’ve taken in are: (1) Jennifer Roloff and (2) the Kevins.
Irony really is dead this election cycle.