Blogging Bayport Alameda

October 10, 2013


Filed under: Alameda, Alameda Landing, Business — Lauren Do @ 6:00 am

So yesterday was Target’s soft opening, but on Tuesday there was an even softer opening that was supposed to be a VIG (Very Important Guest) opening.   After all the muckety mucks spoke (which I missed) it just ended up being a huge opportunity to shop.   With a DJ present.  And Tucker’s Ice Cream.

I was only able to snap a few photos because the family was getting annoyed that we weren’t shopping.

Check out the glass art piece if you stop by, it’s actually quite nice:

I’ll say that of all the Targets in the Bay Area this might be one of the better looking ones.  I know for those that think all big boxes look the same and are bad, there are some really nice touches — I think we can thank our Planning Board for this — that break up the “big box” look.   Like in the front of the building there are really nice opaque windows and doors that break up the larger walls so it looks less bulky.   In the back of the building there are these cut outs that let light come through toward the top of the wall.   The screening, once the vines grow in, should help mask a lot of the wall-y look, but the addition of texture on the larger wall pieces provide some level of interest.   The loading dock area, which should be really gross looking, looks nicer than most with the addition of the darker colors and the wall texture.   Plus, the wayfinding signs around the Target are super nice as well.   I even like the weirdo rock garden things they have going on along the Fifth Street frontage.

A fun factoid I picked up from someone else: 50% of the employees at Target are Alameda residents (yay!). Our checker was really nice, she lives in Oakland, she said it was her first job at Target and she was really positive and upbeat about the store.

So naturally, we shopped at Target on that first day and, naturally, forgot our shopping bags. Never fear local retailers though, we only purchased things at the Alameda Target items that we would have purchased at an off Island Target. Even if you are really excited about Target (like me) don’t forget about our great local retailers as well who have propped up this community for so long.

Oh, in case you were wondering the Target carts have cart locks.   And they are running a free shuttle bus from the 12th Street Bart station:


  1. I went yesterday morning, to avoid the hoopla, and was pleased to find what I went for, and that the employees had obviously been given excellent customer service training. Everytime I hesitated to look down an aisle, someone would pop up and say “may I help you to find something?” Cordially. Helpfully. What I purchased there I would not have purchased at local shops, because Daisy’s and Whales and Friends, etc. have for me always been shopping desitinations for far different things than I would buy at a Target. So, I think there is room for all.

    Comment by Kate Quick,. — October 10, 2013 @ 6:38 am

  2. That Target store was nothing but a rumor to me. I had heard about a Target store in Alameda, but had no idea where it was or when it was opening. Saw no advertisements in any local newspapers about it opening. Yesterday I actually had to work hard to find out it really was opening, but I still had not idea where it was … without directions, I never would have found it. When I did, I was amazed how big the thing was — huge! Now, I’ve been in the media in Alameda since 1985, but I was never notified about any VIP evening or press event. But it’s there. I found it. When I went in, there were not many people at all. For the record, it’s on Fifth Street. Just take the Fifth Street exit off Atlantic Ave, towards the estuary, and you’ll find it. I found NO signs anywhere indicating where it was. There is an easier way to get there — just go around the back of the Tube entrance structure, and it’s right there. Behind the College of Alameda towards Oakland and the estuary.

    Comment by Ron Salsig — October 10, 2013 @ 7:52 am

  3. You’re right, it is hard to find if you haven’t been following the development of it. Thanks to the Planning Board there are no huge signs looming way above the site to pull people into the Target and you can’t see it because of the fencing from Stargell so 5th Street is not an obvious entrance. The wayfinding signs are pretty discreet, the easiest entrance is along Mitchell (from behind the Tube building) if you are coming from Alameda or turning up 5th from Atlantic.

    Comment by Lauren Do — October 10, 2013 @ 8:08 am

  4. 2. Ron, I didn’t make the grade to be notified about the VIP opening, either. I read about it in a FB post from Mark Sorenson about having attended the “K-Mart” opening…I do plan to shop there but I’d rather have my ice cream at Tucker’s…

    Comment by Jon Spangler — October 10, 2013 @ 9:17 am

  5. As a matter of fact, why doesn’t someone open an Ice Cream Store here [instead of yet another burger place]? Maybe Tucker’s West?

    The strangest thing in new Target is something labeled an “hourglass”. The sand runs thru in 3 min. It is Made in China, tho. Is a Chinese hour only 3 minutes?

    Comment by vigi — October 10, 2013 @ 12:09 pm

  6. We went there just to see, but didn’t buy anything. The only thing I would have liked is a nursery. I really don’t foresee us shopping there as we have too much stuff as it is and I am not a shopper. It did turn out nicer than I orginally thought it would.

    They hred 200 employees. While in college, I worked for 2 different department stores during their grand openings, after about 2 or 3 months they laid off about 1/3 and moved others around. I think when opening a store they ramp up the # of employees and after things settle down a bit, they downsize…who knows Target may be different.

    BTW…I think it is the nursery on Lincon St…is for sale.

    Comment by joe — October 11, 2013 @ 10:42 am

  7. LOL, Vigi! Just for the youngsters, as I’m sure you know, the three minute “hourglasses” are still used to time soft boiled eggs, but when I was growing up, every house had one by the telephone to time long distance calls so you didn’t talk yourself into a way more expensive phone bill. Also, parents used it to time calls between teenagers. One could only talk for three minutes, then had to wait three minutes before using the phone again, for instance.

    Comment by Li_ — October 12, 2013 @ 7:08 am

  8. 7. We didn’t use one for eggs or phone calls but there were a number of games that had them included to time turns.

    Comment by Denise Shelton — October 12, 2013 @ 8:44 am

  9. 7.,8: i think the sand timer I have came with Yahtzee.

    Comment by vigi — October 13, 2013 @ 3:28 pm

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