So I’m not going to write about last night’s City Council meeting because I have not watched it yet. As much as I enjoy watching City Council meetings, watching them live or even attending them is definitely not my cup of tea, so more than likely I’ll write about it tomorrow or the next day, whenever I get around to finishing the actual video.
But, what I am going to write about is Target. So last week City Manager John Russo tweeted that Target had sent a letter of intent to the City of Alameda. It was clarified on Twitter that it was indeed Alameda Landing that Target had its bullseye on. Recently an email was sent by the commercial real estate brokers with this graphic proudly announcing:
Accompanying this email was a PDF brochure which gave an overview of the property in order to sell the site to potential clients/tenants. So here are the proposed details of the site buildout, which seems awfully optimistic in light of the fact that there has practically been nothing done at Alameda Landing for the past few years or so. The Stargell Improvements don’t count.
A Spring 2012 constructing beginning date seems very aggressive given that there should be some (a lot?) of community pushback on the idea of a Target in Alameda, much like what happened when Target was proposed for South Shore. Although honestly, with 20/20 hindsight, wouldn’t a Target have been loads better than the Ross?
The main reason why the Spring 2012 date seems super aggressive is that the proposed site layout is markedly different than the last one I remember coming before the Planning Board for approval.
The largish building labeled A1 in the map is clearly the Target which is identified as the “anchor” in the key:
Depressingly it looks like Alameda Landing will be modeled after Catellus’s Pacific Commons in Fremont instead of what it originally looked like which was a more street oriented design. Yawn.