Blogging Bayport Alameda

September 29, 2009

You’re my only HOPE

Filed under: Alameda, Alameda Point, Development — Tags: , — Lauren Do @ 6:45 am

I’m not going to go into detail on the Renewed HOPE’s analysis of the Alameda Point initiative right now, maybe some other time, but I did want to acknowledge its existence.   First though, I just want to preface my statements by saying that I have nothing but respect for the folks at Renewed HOPE and the work that they do advocating for affordable housing issues.   Long time readers will know that affordable housing issues is a topic that I am passionate and interested in and anyone doing good work around  affordable housing advocacy will always have my respect.

With that said, I will say that I was highly disappointed in the analysis in the report itself.    The first sign was the usage of the “rebranded” name as opposed to what the actual initiative is called.    If there is anything that immediately says “biased report” it’s renaming something that you think will be cute.  So throughout the entire report rather than call it the Alameda Point Revitalization Initiative, it’s the “SunCal/Shaw Hedge Fund Initiative.”   Except for the fact that the company is D.E. Shaw, not just Shaw.

This could be a small error, but it speaks to a larger issue with fact checking and providing supporting evidence for assertions made throughout the document.   In fact, the most frustrating parts of reading the document is that it skips from sourcing the Development Agreement to the Specific Plan to the Initiative language without any real consistency.

It appears that the biggest issue that the authors had with the entire Initiative itself is that they simply do not trust the developer to build what they have said they are going to build.   This is fine as an opinion, but to build an analysis around it ends up in a document that looks like the Renewed HOPE document.   With contradictory statements such as saying that the ceiling SunCal has set on the amount of development is “unreasonably high,” (p. 8 on the reader) but yet warning that because this cap is too high and because the Initiative does not spell out a minimum level of development (p.9 on the reader) that it might mean that the developer will build single family tracts rather than the multi-family housing promised.    In fact, they are concerned that the medium residential neighborhood (30 – 70 du/ac) will end up looking like a “suburban tract development more than walkable neighborhoods.”

This all goes to an issue of trust, not an issue of deficiencies in the Specific Plan or Development Agreement or the Initiative language.   Which again, not trusting a developer is fine, we all have varying levels of cynicism which I can respect.  But what I guess I find ironic in the grand scheme of Renewed HOPE being against — not just the Initiative itself in the vein on the Chamber of Commerce — but being against the plan itself is that this is one of the best chances that I personally think will get a good number of affordable housing units built on the Island.   That a major affordable housing advocacy group is working against that effort instead of agitating for what they want within that effort is puzzling.

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36 Comments »

  1. Lauren:

    You’d probably demand more written guarantees when buying a $30,000 car than you seem to want from Suncal’s billion dollar plan. Renwed Hope is merely pointing out the verbal promises/written guarantees ratio is waaaay out of whack.

    Comment by David Hart — September 29, 2009 @ 7:16 am

  2. Hi Jack:

    I linked to a copy of the report in my initial post.

    But that really wasn’t the point of your comment was it?
    :)

    Comment by Lauren Do — September 29, 2009 @ 7:24 am

  3. I’m sorry, must have missed that. Coffee not kicked in yet. Please delete my redundancy.

    Ever done business w/ a hedge fund Lauren? It’s quite an adventure.

    Comment by Jack B. — September 29, 2009 @ 7:29 am

  4. …my only HOPE

    “… is that this is one of the best chances that I personally think will get a good number of affordable housing units built on the Island.”

    Since the generally accepted definition of affordable housing is for a household to pay no more than 30 percent of its annual income on housing and household income is still variable throughout the Bay Area,
    I suppose you mean “low income” housing when you use the term “affordable housing”.

    If not, please rebrand your meaning, please.

    Comment by Jack Richard — September 29, 2009 @ 8:53 am

  5. Your analysis of Renewed Hope’s report or at least authorized to be published as their report was
    disappointing. Their housing advocacy has always been strong and for this shotgun approach attempting to discredit the developer. This is not in keeping with what they could have done to ensure the development of affordable housing intregrated into the units to be built. I miss Tom Matthews reasoned approach to such major issues.This was clearly directed by someone with other axes to grind. Too bad. h

    Comment by helenSause — September 29, 2009 @ 9:53 am

  6. Hi Jack R.:

    Actually I mean affordable housing in general, both below market rate and housing that is affordable. While below market rate housing is mandated by settlement agreements and inclusionary housing ordinances, the diversity of housing that is proposed to be built will offer a greater range of housing that is affordable to families in varying economic places in their lives without need for subsidy.

    Comment by Lauren Do — September 29, 2009 @ 10:16 am

  7. Market rate housing is by definition affordable.

    Comment by David Hart — September 29, 2009 @ 10:51 am

  8. # 7 Thanks for your clearing up my confusion. “… a greater range of housing that is affordable to families in varying economic places in their lives without need for subsidy.”

    I would rebrand your statement thusly: …housing that can be purchased by people.

    Where’s the harm in building housing without anyone with an agenda micro-managing who can purchase and live in that housing?

    Comment by Jack Richard — September 29, 2009 @ 11:23 am

  9. Jack –

    The harm is that the housing will be priced out of the affordability range of the workers whose labor keeps the community running. I also object to “below-market-rate”, or ‘subsidized’ affordability as because the truth is we have to design ‘real’ affordable living units.
    I recently toured some “limited equity” housing in Berkeley – Buy-in for a 522 sf unit was $2600, monthly fee (mortgage) was $622. Yes – that is for home ownership! These were small, but not studios. Small families of 3 or less had it quite comfortable, and there was community space as well, large community gardens as well as the individual gardens around each unit. These were not “welfare boxes”, they were nice 1st homes for the avg joe/jane getting into the housing market. This kind of co-housing provides real incentives for positive shared living, increased care for the property and environment and a commitment for mutual support in a very different, (and better) form than the extra fees made by most residents in Alameda’s present Cowan / Catellus developments.

    There are all kinds of ways to design mixed style living, co housing, and larger SFH that are grouped, centralized providing more green space, that are designed to promote car-shares, emphasize bike use, make use of low to zero carbon building techniques, that are both MA complaint and use Land Trust Models, so that the increased value of the Point (Total enhanced equity) stays at the point, stays in our community. “Intentional Community” is a hugely broad concept, which until recently has been totally ignored by AP’s housing advocates.

    Comment by Dave K — September 29, 2009 @ 4:33 pm

  10. Rebranding the name of the initiative was a brilliant idea! It captures the reality of its driving force, and while reading the report one doesn’t lose site of that. My HOPE is that everyone will read the report and draw their own conclusions, as it is very educational and well reasoned.

    Comment by Sam — September 29, 2009 @ 5:14 pm

  11. The issue of trust is a two-way street. But consider the kind of reputation SunCal would have if it did not deliver what it had promised to the voters and citizens of Alameda.

    SunCal has already taken many negative hits for the financial problems with its developments that were funded by Lehman Brothers, and did not ask for its financial partner to go under. (What rational person or company would do so?)

    With the underwriting of the D. E. Shaw Group, SunCal should be able to fulfill its promises to the City of Alameda, build a world-class sustainable development at Alameda Point, redeem a Superfund site, and rebuild the credibility it has lost through no fault of its own since the Lehman Bros. collapse last year.

    I hope that SunCal and other proponents of this development can trust the voters and leaders of Alameda to give the proposal and the initiative both a fair and unbiased hearing and evaluation in the coming months.

    It would be a shame if Peter Calthorpe’s amazing vision for Alameda Point were lost in a haze of inaccurate analysis and biased feelings about developers in general.

    Comment by Jon Spangler — September 29, 2009 @ 5:34 pm

  12. David-

    That’s all well and good DK but,…and it’s a big but, there’s nothing anyone can do to ensure that your, “…workers whose labor keeps the community running.” will have any more access to your 522 sf units at the Point than Joe Blow who now lives at the Point but works in Tracy. You know Joe, he took advantage of the affordable price and rare ambiance of the Island city but mostly because it gets too darned hot living in Tracy.

    Reserving housing space in Alameda for Alameda working people is a purple elephant pipe dream.

    Comment by Jack Richard — September 29, 2009 @ 5:36 pm

  13. # 12′s a joke, right Jon?

    Comment by Jack Richard — September 29, 2009 @ 5:39 pm

  14. Re: item 6 – I was definitely groggy when I wrote that note..I intended to convey that the Renewed Hope Report was the
    disappointment not your execellant analysis, Lauren. That disappointment in the “report” may have come through as one read the rest of my note…but I surely did not want to leave any doubt where the disappointment lay. Your summary of the diatribe done on Renewed Hope’s behalf was very well done. h

    Comment by helensause — September 29, 2009 @ 5:46 pm

  15. I think its quite appropriate for the citizens of Alameda to challenge the SunCal initiative and ask serious questions about its impact on our community for the many years to come.

    As to Peter Calthorpe — I personally like him and like his vision for Alameda but this is a separate issue and has nothing to do with terms of the contract that SunCal has put before us to vote on.

    As to the question of trust — there is nothing like having a well written contract that serves the interest of both parties. It can be the start of a strong partnership and overtime will earn the trust of all parties involved.

    Comment by Karen Bey — September 29, 2009 @ 6:00 pm

  16. 12. I feel terrible for SunCal. They try so hard and look at the bad rap they get. All these other communities where the tumbleweeds blow, they didn’t cause that. Bad luck caused it, that’s all. Bad luck happens. It has nothing to do with land speculation and over leveraged investments. Poor SunCal needs so badly for one, just one community to believe in them, to see the goodness in them, to just trust them and not ask those hurTful questions that bring back so many painful memories. Don’t be jerks, people—just close your eyes, take a leap, and let SunCal redeem themselves right here and right now—WHY. THE HELL. NOT??

    Jon, this is simply brilliant. Did you come up with this angle, or did they send it from the top? If the former, as a self-professed political writer, I must say, you’ve got some interesting potential.

    Comment by AD — September 29, 2009 @ 6:13 pm

  17. #12

    For SunCal, promises have no purpose other than selling its projects.

    “We don’t have any of the things we thought we’d have,” resident Kim Martin said.
    http://www.pe.com/localnews/inland/stories/PE_News_Local_S_mcsweeny29.44c886c.html

    SunCal isn’t an innocent child victimized by others. SunCal gambled with other people’s communities and it is those communities who lost out.

    SunCal rolls $200M dice on Oak Knoll hospital site
    http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2007/11/26/focus7.html

    Those who have tied their fate in this community to SunCal have made a bad choice. SunCal is going to move on to the next town and you are going to be the ones left to explain the mess that they leave behind.

    Comment by AlamedaNayTiff — September 29, 2009 @ 6:34 pm

  18. I guess we all just need to close our eyes tightly, clap our hands and fervently whisper, “I do believe in fairies; I do! I do!”

    Comment by Susan — September 29, 2009 @ 6:56 pm

  19. And can’t SunCal spokesman Joe Aguirre be required to perform some useful work? Why should the community need to volunteer to clean up SunCal’s mess? Couldn’t SunCal’s executives be required to perform some sort of community service?

    “SunCal has, however, recommended to the trustee that the park be dedicated to the city of Hemet,” Aguirre said. “The trustee has not yet worked out with the city mutually acceptable terms that would allow for such a transfer.

    Patsy Svete said her children have no place to play, and she is one of many frustrated residents who are turning to Hemet city officials for help.

    The residents also would like Hemet to take over street maintenance and various common areas.

    “I’ve been there a year and I’ve never seen a street sweeper,” Svete said. “Some of our gutters are kind of gross.”

    Gow said Hemet also cannot take over street sweeping until McSweeny Farms is turned over to the city.

    Councilwoman Robin Lowe is hoping volunteers will mobilize on Oct. 24, Hemet Beautiful Day 2009, to spruce up McSweeny Farms.
    http://www.pe.com/localnews/inland/stories/PE_News_Local_S_mcsweeny29.44c886c.html

    Comment by AlamedaNayTiff — September 29, 2009 @ 7:01 pm

  20. David (#10),

    Thanks for the report on your visit to limited equity housing in Berkeley. Can you provide more links where readers can learn more about “Intentional Community?”

    The “real” affordable (that is unsubsidized) units you describe could make life easier for the developer, affordable housing advocates and our workforce – a win-win-win situation. Again would appreciate more details.

    Comment by William Smith — September 29, 2009 @ 9:43 pm

  21. I’m trying to think of other situations in which fervent belief is considered a good basis for a business deal — the TV evangelicals are about all that comes to mind. People can choose to follow this if they wish, but they can’t expect to drag a whole city along with them.

    When both the business community and progressive housing advocates come out against something then it’s not a good sign. Both the Chamber and Renewed Hope have said the same thing: that they like SunCal’s plan in many respects, but the SunCal/Shaw initiative does not remotely guarantee that the plan will be carried out.

    The Renewed Hope report in particular notes that SunCal/Shaw have been quite specific about spelling out their rights in the language of the initiative, and quite vague when it comes to the city’s rights. As the report states “The initiative fails to provide any certainty whatsoever that the City of Alameda would receive any specific public benefits in return for this very generous package of development rights.”

    This excellent report also states, among many other things, that the city would have no ability to change the terms of the initiative for decades, that the city would lose control over the choice of developers, that the city could suffer serious financial losses because of this initiative, on and on.

    How much is enough?

    Why insist on being such a sucker?

    Comment by DLM — September 29, 2009 @ 9:58 pm

  22. 21 – there is so much going on, so many different PLT’s – Many work with HUD, Local housing agencies etc which can require or give preference to a.) 1st time home buyers (usually means not an owner for 3 yrs); b) residency in locality; c) limited equity provides inexpensive buy-in and ultra low mortgage, but also limits built up equity to an agreed on amount (usually about 2%/yr + covering any ‘community approved’ improvement to the residence)

    I also think that since in Alameda we currently have several ‘blighted’, very large residential structures, such as the old red Cross Building on Central, and others, That CC could provide some of their MA exemptions for these already-built structures if they are maintained as Limited Equity Housing Co-ops. It would not increase the number of people who can live in the existing structures, but would provide multiple owners working together to transform a blight into a small group of owner occupied residences. In creasing owner-occupancy % is a goal of city.

    Think of the co-operation involved, the increased opportunity for many of the benefits of cooperative community – like shared vehicles, regular check-ins for combined shopping trips, shared childcare, car shares, bike shares, shared urban gardening, (I’m a successful gardener, but my skills fall down now at harvest – We picked 20# of tomatoes today, I just can’t process them all, and didn’t get to half the garden…) So many better opportunities with co-ops and co-housing that are not touched by Calthorpe’s plan for Alameda. He and SunCal have a ‘take the money and go’ plan, while CLT’s lock the value to the land. Usually NCLT buys and retains the land, sells the ‘improvements’ on the land (the living units) requiring the future oners on top of their land to keep residences as L.E. homes. I do not fully understand the agreements involved; usually I think they are fitted to particular parcel.

    WS – I think you have my e-mail, or you can post the questions some more over the next week. I have plenty of notes out in my car- I can pass much on, but my time is very compressed these days.

    -dk

    Comment by Dave K — September 29, 2009 @ 11:24 pm

  23. It is not surprising that many seniors are very interested in this modern US housing movement because of the good neighborly assistance provided in these multi-generational co-housing situations that enables seniors to ‘be on their own’ longer and longer.

    Comment by Dave K — September 29, 2009 @ 11:28 pm

  24. Information on this weekends major green conference in SF – I know it is a busy weekend, but this is a big one for those serious about wanting to know some of what is possible…

    http://www.westcoastgreen.com/

    http://www.westcoastgreen.com/the-experience/schedule-detailed.php

    2009 Daily Schedule

    • Thursday, October 1
    • Friday, October 2
    • Saturday, October 3
    • Interactive Sessions
    ROOM Cowell
    Theater Southside
    Theater C370 C210 C205 Fleet
    Keynotes Sessions Sessions Sessions Interactive
    Salons Summits
    8:00 West Coast Green Alumni Orientation & Networking CafeMary Ann Gallagher, Conference Design Director, West Coast Green West Coast Green Newcomer Orientation & NetworkingCelia Canfield, Chief Development Director, West Coast Green A Discussion With Urban Land Institute Marketing Your Green Products and Services: trends, technologies and success stories (Room 260 in Building C)
    8:30
    9:00 – 10:30 Thursday Keynote Daniel Kammen, Class of 1935 Distinguished Professor of Energy, Energy and Resources Group, University of California, Berkeley
    Peter Darbee, CEO, PG&E

    11:00 am – 12:00 pm The New Symbiosis: Business & Society

    John L. Knott, President & CEO, The Noisette Company
    Hazel Henderson, Founder, Ethical Markets Media, LLC Greening Existing Buildings: The Biggest Piece of the Low Carbon Puzzle

    Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission
    Brian Gitt, Principal, BKI
    Solar Permitting Forum

    Greg Sellers, President, Burnham Energy
    Steve Pantazes, Representative, Solar Sonoma County
    Andrew Yip, PG&E
    Brightest Bulb in the Box: Lighting Ideas

    Michael Kanellos, Editor in Chief, Greentech Media
    Warner Philips, Managing Partner, Tendris
    Michael D’Amour, President & CEO, Lumenergi, Inc. Solving the Upfront Cost Barrier for Retrofits: Property Assessed Clean Energy (PACE) Financing

    Cisco Devries, President, Renewable Funding
    Michael Martin, Development Project Manager, San Francisco Public Utilities Commission
    Rodney Dole, Treasurer, Sonoma County

    12:30 – 1:30 pm Green by Design: Looking at the House as a System

    Peter Pfeiffer, Principal, Barley & Pfeiffer Architects Delivering on our Promise: Sustainable Solutions to Achieve our Climate and Economic Goals
    Matt Golden, President & Founder, Sustainable Spaces What’s Smart About Solar

    Gary Gerber, President, Sun Light & Power Co. Carbon Accounting for the Building Industry

    Frankie Ridolfi, Director of Marketing, Climate Earth
    Rachel Roberts

    Krystal Kayney,
    Summit: Game Changing Energy Solutions

    Dave Nielsen, Facilitator, CloudCamp
    This session has been brought to you by PG&E

    Jeff Brown, Director of Service & Sales, PG&EDave Nielsen, Co-Founder, CloudCamp

    2:00 – 3:00 pm The California Academy of Sciences Design-Build Team Panel

    Leslie Guevarra, Associate Editor, GreenerBuildings.com, GreenBiz.com
    Alison Brown, Chief of Staff & CFO, California Academy of Sciences
    Paul Switenki, Mechanical Engineer, ARUP
    Jes Pedersen, Senior Vice President & Project Executive, Webcor Builders
    Harry O’Brien, Partner, Coblentz, Patch, Duffy & Bass – Lead Counsel
    Don Young, President, D.R. Young Associates – Development Manager
    Meagan Levitan, Board Member, San Francisco Recreation & Parks Commission America’s Moment: The Next Agenda for Truly Transforming Energy

    Peter Leyden, Founder & CEO, Next Agenda The Energy Dashboard Dashboard

    Josh Becker, General Partner & Co-founder, New Cycle Capital
    Gene Wang, CEO, People Power Co. Integrating Water Systems into the Whole Building

    Gary Klein, Managing Partner, Affiliated International Management, LLC The Art of Selling Green to Commercial Buyers

    Lewis Perkins, Principal, New House LLC
    Kirsten Ritchie, Director of Sustainable Design, Gensler Architecture Design and Planning Worldwide
    Martin Flaherty, President, ecoScorecard
    Zorana Bosnic, Vice President, Sustainable Design Director, HOK

    3:30 – 4:30 PM Ecotone: Where Top Down Meets Bottom Up

    Celia Canfield, Chief Development Director, West Coast Green
    Adam Werbach, Global CEO, Saatchi & Saatchi S
    Steve Newcomb, CEO & Co-Founder, Virgance The Good, the Bad, and the Ugly: A Look at Green & Not-So-Green Building Products

    Alex Wilson, Founder & President, Building Green, Inc. Sustainability Measurements and Metrics: ABC’s and More

    Sara Ellis Conant, Manager, Enterprise Sustainability, Deloitte Consulting The Passive House Standard for Deep Energy Retrofits – Zero Net Energy Buildings

    Prudence Ferreira, CEO, Integral Impact Inc.
    Nabih Tahan, Principal, BauTechnologies
    Graham Irwin, Principal, Essential Habitat Connected Sustainability, Innovation and the New Economy

    Jeff Weinberger, Chair, Cisco WebEx Green Initiative, Cisco WebEx Summit: Lasting Behavior Change Through Dashboard Technologies

    Dave Nielsen, Facilitator, CloudCamp
    Gil Friend, CEO, Natural Logic, Inc.
    Josh Becker, General Partner & Co-founder, New Cycle Capital
    Janet Peterson, Co-Founder, Our Home Spaces

    5:00 – 6:00 PM The American Recovery & Reinvestment Act: An Economic Stimulus Overview

    Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission Making Sustainable Residential Design Affordable: How Does Certification Affect Your Value?

    Piper Kujac, Co-Chair, Northern California Chapter RGB Advocacy Committee
    Heather Larson, Program Manager, Stopwaste
    Mike Kerwin, Co-Founder, Lorax Development
    Laura Billings, , Sage Green Development Show Me The Money! An Overview of Venture Trends

    Paul Holland, General Partner, Foundation Capital Best Practices in Residential Water Use & Reuse

    Steve Lehtonen, Managing Director, GreenPlumbers USA
    Brod Street, Senior Policy Officer, Department of Sustainability and Environment Your Guide to Navigating Green Remodeling Standards

    Tenaya Asan, Program Manager, GreenPoint Rated, Build It Green
    Paul Weischmeyer, Principal, Weischmeyer Architects

    ROOM Cowell
    Theater Southside
    Theater C370 C210 C205 Fleet
    Keynotes Sessions Sessions Sessions Interactive
    Salons Summits
    8:00 Faculty (current and former) Networking Cafe SF School District Networking Cafe San Francisco Public Utilities Commission Networking Cafe SF School District Networking Cafe
    8:30
    9:00 Friday Keynote
    Ray Anderson, Chairman & Founder, Interface, Inc.; Author, Confessions of a Radical Industrialist
    Andrew Winston, Founder, Winston Eco-Strategies and Author, Green Recovery and Green to Gold
    Rebecca Costa, Futurist and Author, The Watchman’s Rattle
    9:30
    10:00
    11:00 Blended Building Design: The Positive Social Impact of Sustainable Structures

    Dev Crews, Chief Sustainability Officer, Luminesa- Illuminated Marketing
    Stefan Mühle, General Manager and Regional Director, Orchard Hotels / Portfolio Hotels & Resorts
    Alison Brown, Chief of Staff & CFO, California Academy of Sciences
    Erin Carson, Development Specialist, Housing, San Francisco Redevelopment Agency Sustainable Principles Meet Sustainable Practices

    Martin Melaver, CEO, Melaver, Inc.
    David Orr, Chair of Environmental Studies Program, Oberlin College
    This session has been brought to you by Urban ReVision The Big Pitcher – Integrated Water Systems

    Andy Mannle, Sustainable Strategy and Communications
    Paul Kephart, President, Rana Creek
    Bry Sarté, Principal & CEO, Sherwood Design Engineers Implementing the Triple Top Line: Exponential Greening for Maximum Building Performance

    Tom Paladino, President, Paladino and Company Social Media for Real: Engaging Strategies

    Ian Bryan, President & Founder, The Sensible City, Inc
    Nick Aster, Co-Founder, Triple Pundit
    David Phillips, CEO, NaturalPath Media
    Debra Berman, Managing Director, Justmeans
    Michael Penwarden, CEO, Matter Network Summit: Green Building 3.0 – Creating Demand For Retrofitting and Remodeling

    Leif Magnuson, Residential Green Building CoordinatorEPA
    Matt Golden, President & Founder, Sustainable Spaces
    Brian Gitt, Principal, BKI
    Bruce Mast, Development Director, Build It Green
    Mary Ann Dickinson, Executive Director, Alliance for Water Efficiency
    Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission
    George Kopf, Program Director, Green Energy Training Services, Rising Sun Energy Center
    11:30
    12:30 Let’s Green That Job

    Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission
    Jared Blumenfeld, Director, Department of the Environment, City and County of San Francisco
    Carla Din, Director, East Bay Green Corridor Partnership Next Gen Design: Out of the Cradle, Now What?

    Jessica Switzer, Partner, Blue Practice
    Jason Kibbey, Founder, Pact Apparel
    David Johnson, Director of West Coast Studio, William McDonough and Partners
    Gadi Amit, Principal Designer & Founder, NewDealDesign Telling Your Sustainable Brand Story

    Pam Van Orden, President, Enlightened Brand
    Susan Bierzychudek, Principal, Green Ideals Exponential Change: Examples & Strategies

    Jon Alexander, President, Sunshine Construction LLC
    Elliott Lemenager, Social Media Strategist, Projectline, Online Community Manager, Microsoft Greening Fort Mason Design Slam

    Sean Culman, AIA, LEED AP, Solutions
    Bill Burke, Assistant Director, Pacific Energy Center
    Ken Kortkamp, Associate, Sherwood Design Engineers
    Michael Kloefkorn, Associate, Van Meter Williams Pollack, LLP
    Bry Sarté, Principal & CEO, Sherwood Design Engineers
    James Stickley, Principal, Wallace Roberts and Todd
    Laurie Durnell, Director of Consulting, The Grove Consultants International
    1:00
    2:00 Beyond Bucky: Anticipatory Perspectives & Comprehensive Solutions

    Bonnie DeVarco, Founder, Media X, Distinguished Visiting Scholar, Stanford University
    Gil Friend, CEO, Natural Logic, Inc.
    David McConville, Director of Noospheric Research, The Elumenati, Buckminster Fuller Institute Integrative Design Mashup: Building & Living Systems

    Bill Reed, President, Integrative Design Collaborative The Smart Grid Meets Smart Buildings

    Brian Duggan, Director of Thought Leadership Programs, West Coast Green
    Andrew Tang, Senior Director, Smart Energy Web, PG&E
    Drew Clark, Director of Sustainability, IBM Venture Capital Group
    Michael Terrell, Energy Policy Counsel, Google Inc. ARRA: Managing the Risk and Reaping the Reward

    Paul Campbell, Principal, Deloitte
    Green From the Beginning: Roofing Solutions With Concrete Tile

    Chris Doelle, VP Sales & Marketing, MonierLifetile
    John Renowden, Product Manager, MonierLifetile
    2:30
    3:30 Human Evolution as it Relates to Environmental Change

    Rebecca Costa, Trendist, Biodiversity Foundation and Author,, The Watchman’s Rattle Pragmatic Idealism: The Principles & Problems of Visionary Leadership

    John Marshall Roberts, Co-Founder, Conceptual Age Media
    Sim Van der Ryn, Chief Wizard, Ecodesign Collaborative Marketing Green: Leveraging Value Through Winning Marketing Practices

    Celia Canfield, Chief Development Director, West Coast Green
    Sandy Skees, Founder & CEO, Communications4Good
    Amy Hebard, Chief Research Officer & Co-Founder, Earthsense Deep Retrofits of Commercial Buildings

    Matt Macko, Principal, Environmental Building Strategies
    Jose Guevara, Property Manager, Cushman & Wakefield of California, Inc. Developing to Scale : Critical Steps on the Path to Zero Carbon Communities

    Jonathan Scharfman, Land Development Director, Universal Paragon Corporation
    Jennifer Devlin, Principal, EHDD Architects
    Alisdair McGregor, Principal, ARUP
    Summit: Defining Business in The New Economy

    Gordon Starr, CEO, Starr Consulting Group
    Bill Reed, President, Integrative Design Collaborative
    Tom Paladino, President, Paladino and Company
    4:00
    5:00 Entrepreneurs Pitch Brilliant Ideas to Investors

    Kathleen Gilligan, Partner, EcoStrategy Group
    Peter Liu, Founder & Vice Chairman, New Resource Bank
    Esther Park, Director, Lending Program, RSF Social Finance
    Adam Boucher, CEO & Founder, The Ethos Fund, LLC
    Rex Northen, Executive Director, Cleantech Open
    Jon Bonanno, Chairman, Principle Power & Keiretsu Cleantech Investment, Committee Chairman,
    Rachel Sheinbein, Senior Associate, Energy and Materials, CMEA Capital Housing 2.0: Re-Thinking the Prefab Model

    Michelle Kaufmann, Principal, Michelle Kaufmann Studio House Talk with GreenBuildingAdvisor.com

    Peter Yost, Director of Residential Services, GreenBuildingAdvisor.com
    Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues
    Matt Golden, President & Founder, Sustainable Spaces
    Bruce King, Grand Pooh-bah, Green Building Advisor The Water and Energy Connection: San Francisco Case in Point

    Gary Klein, Managing Partner, Affiliated International Management, LLC
    Mary Ann Dickinson, Executive Director, Alliance for Water Efficiency
    Rosey Jencks, Stormwater Planner, San Francisco Public Utilities Commission
    5:30
    ROOM Cowell
    Theater C370 C210 C205 Fleet
    Keynotes Sessions Sessions Interactive
    Salons Summits
    8:00 Networking Cafe Networking Cafe Networking Cafe Networking Cafe
    8:30
    9:00 Saturday Keynote
    Cameron Sinclair, Co-Founder, Author, Architecure for Humanity,Design Like You Give a Damn
    Bill Reed, President, Integrative Design Collaborative
    9:30
    10:00
    11:00 Moving Business Forward

    David Hopkins, Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World
    Gordon Starr, CEO, Starr Consulting Group
    Lynne Twist, Author, The Soul of Money and Co-Founder, The Pachamama Alliance Says Who? Deciphering Ratings, Certifications & Eco-labels

    Tom Lent, Policy Director, Healthy Building Network
    Heather Gadonniex, Managing Partner, Sustainability, MindClick SGM EPA Presents: Lifecycle Building Challenges & Solutions

    Scott Shell, Senior Associate and Sustainability Expert, EHDD Architects
    Saskia van Gendt, Lifecycle Building Challenge and Energy Coordinator, EPA – Region 9 How to Guarantee Your Building is Working– or Prove It Is Not

    Rick Chitwood, President, Chitwood Energy Management, Inc. Detroit, Dallas & Despotism: 3D View of Sustainability

    Eric Corey Freed, Principal, organicARCHITECT
    11:30
    12:30 Affordable, Zero Energy Buildings Will Lead to Economic Rebound and Climate Recovery

    Naomi Porat, CEO, ZETA Communities
    Peter Rumsey P.E, Founder & President, Rumsey Engineers Biomimicry: Nature as Mentor

    Jeremy Faludi, Associate Professor, Stanford University, Project FROG A Traditional Building Medium Revisited: Innovations in Wood

    Peter Moonen, Co-Leader, Sustainability Coordinator, SustainableBuilding Coalition / Wood WORKS! Summit: Creating Social and Sustainable Economic Development in West Oakland

    Kirstin Miller, Executive Director, Ecocity Builders, Inc.
    John L. Knott, President & CEO, The Noisette Company
    Allison Arieff, By Design Columnist, New York Times
    Marcel Diallo, Executive Director, Village Bottoms Community Development Corporation
    This session has been brought to you by The Home Depot Foundation
    1:00
    2:00 New Models of Finance: More Than For Profit

    Lisa Michelle Galley, Managing Principal, Galley Eco Capital LLC
    Esther Park, Director, Lending Program, RSF Social Finance
    Adam Boucher, CEO & Founder, The Ethos Fund, LLC Strategies for Integrated Water Management

    Josiah Cain, Principal, Design Ecology Home Energy Auditing & Retrofitting-– The Standards

    Bob Knight, President, Bevilacqua-Knight, Inc.
    Larry Zarker, CEO, Building Performance Institute
    2:30
    Evening Activities West Coast Green After Party at the California Academy of Sciences!

    Comment by Dave K — September 30, 2009 @ 10:39 pm

  25. After numerous posts by Bill Smith giving advance publicity of the arrival of this report and his further trumpeting of a so called “re-branding contest”, I find the absence of any substantive comments from Mr. Smith on this thread to be odd.

    I have finally been able to give all sections of the report at least a brief review and other parts more thorough scrutiny.

    Of particular interest to me for no particular reason is the section in pages 12-13 titled “Opaque Permit Approval Process”. The chart was very helpful because I gravitate toward clear charts over extended text. The rest of the report seems to mirror much of what is presented in Alameda Point Info, only in much greater detail and with extended explanation.

    To my disappointment, was the absence of any detailed scrutiny of hedge funds in general, and D.E. Shaw specifically, and how mechanics of financing by a hedge fund puts us at risk. Perhaps, this should be obvious to anybody with minimal knowledge of hedge funds, but my understanding is admittedly minimal. However, after all the “re-branding” and general bandying about of the term “hedge fund”, like “fire” in a crowded theater, I was disappointed that this issue did not receive more (any) elaboration.

    I was forwarded an attachment of the report directly from Bill Smith and before reading it my one question was, which individuals actually authored the report? If the value of the report is measured purely on it’s face the author could be considered nearly irrelevant, but I am positing that it is not irrelevant, particularly in light of all the jockeying on Mr. Smith’s part prior to the actual release of the document.

    Mr. Smith has not only failed to identify the authors, he has not responded to my inquiry at all. As speculation and conjecture at times seem to be the standard for this discussion, it might not be unreasonable for me to bandy about a suggestion we re-brand the Renewed HOPE Report, the “Bill Smith Report” or the “Arc Ecology Report” or suggest we hold a contest to guess the author. But I guess that would not be appropriate so I’ll refrain. But I’m still curious precisely which individuals had the expertise and time to author this report.

    Comment by Mark Irons — October 4, 2009 @ 7:10 pm

  26. The cover page will show you how to find the author. A simple phone call answered that question for me.

    Arc Ecology
    4634 Third Street
    San Francisco, CA 94124
    (415) 643-1190

    Comment by Pat — October 4, 2009 @ 8:40 pm

  27. Mark (#26),

    Lots of blogs to keep up with – that’s one reason I’m slow responding here. Also, one way to gauge the effectiveness of the report was to observe how others used the report to answer queries. Now that I’m caught up here the answer is very clear – others were able to answer queries very effectively with the report and their experience.

    As to the authors, the primary author was Arc Ecology’s Eve Bach, a former City planner for Berkeley. I, a former chair of the County of Alameda Planning Commission, was the principle Renewed Hope reviewer and drafted the outline for the all too brief section on alternatives to the Initiative.

    Renewed Hope’s title for the Initiative is actually more factual than the official title. Our title “The SunCal/Shaw Hedge Fund Initiative” reflects the organizationw who wrote the Initiative. The official title includes the term “Revitalization” which reflects a judgement or vision of what the Initiative will accomplish.

    It was beyond the scope of the report to analyze how financing by the D.E. Shaw Hedge Fund differs from more usual financing sources. Note that Lawrence H. Sommers, who is now the top economic adviser to President Obama, resigned as the managing director of the D.E. Shaw Group when he joined the administration. So the D.E. Shaw Group of hedge funds is well connected politically.

    Thanks for passing on what you found useful in the report.

    Comment by William Smith — October 4, 2009 @ 9:04 pm

  28. 27. Title page “prepared by ARC Ecology”, doesn’t quite cut it. Did your phone call reveal that Eve Bach was the actual hands on person responsible, because you didn’t mention that? My point is that calling it the Arc Ecology Report might have been more honest than having it be issued locally by Renewed HOPE, and the name of the individual is important when it comes to determining expertise and potential bias. Bill credits himself with editing which was not represented in the cover page.

    Bill, I thought ARC Ecology was co-plaintiff with Renewed HOPE on the suit resulting in the 25% affordable agreement, but I didn’t think Eve was on R.H. board. The irony here is that when the suit was happening, people like Barbara Kerr vilified Eve Bach and ARC Ecology as being a bunch of those Berkeley people, though I guess she was wrong because their address is S.F..

    I’m seeing the “environmentalists” being split even in Berkeley when it comes to height limits and density and traffic. I’ll repeat something I posted months ago which is I hope the self identified enviros can have a summit to wrangle some of these basic differences, but that’s tangent

    For me, I agree with Bill in terms of waiting on others to respond to the report, though my reasons are different. I’m sorry Lauren was busy enough before starting her hiatus that she didn’t get deeper into critical analysis of the details.

    Comment by Mark Irons — October 5, 2009 @ 5:16 pm

  29. #29

    Do you know who wrote the SunCal ballot measure? Do you know the names of the law firms or the names of each attorney and legal assistant on the project?

    Why are you more concerned about who wrote a commentary about the ballot initiative than who wrote the initiative itself?

    Comment by AlamedaNayTiff — October 5, 2009 @ 5:28 pm

  30. ANT, That is a point well made, but my concern is related to it (the authors of the R.H report) being accessible information I can make sense of, i.e people of whom I have knowledge. The answer to the questions you pose about who drafted the initiative wouldn’t mean anything to me if I did get the specifics, though I suppose with Google one can derive much from a name these days.

    My inquiry is actually precisely related to your point, because opponents like yourself have asked the same questions about who is behind the initiative and defend their position as “grass roots” by contrast to these faceless corporate entities, so I’m wondering exactly how grass roots the authors of the critique are so I can put it into context.

    I acknowledged in #26 that if the report is taken only at face value, the authorship would be irrelevant or less relevant. There are reasons it’s relevant and I have offered those. That doesn’t mean I have no concern about the faceless corporate aspect of this or many many other issues which face us.

    Comment by Mark Irons — October 5, 2009 @ 5:56 pm

  31. Mark Irons (M.I.), Get real. As evidenced by all of your posts on this blog and other blogs, the truth is that you’d rather focus on personalities than on the issues. Regarding the SunCal ballot initiative, you go to great lengths to discredit &/or challenge the opposition, yet defend or stand aside for the proponents. Now that someone had to tell you who authored the Renewed Hope report, will that information help you give a better critique on the merits of the report? Or are you finished with your analysis?

    Comment by Tim — October 6, 2009 @ 5:14 pm

  32. If the general voting public does not have the wherewithal to understand the written language within a ballot initiative but instead must rely on the the good or bad reputation (according to their own bias) of the author of the initiative before deciding how they will vote, this experiment in self government is at long last doomed.

    Comment by Jack Richard — October 6, 2009 @ 5:39 pm

  33. 32, That’s a fair observation about my propensity to get personal, but you might take a minute and consider the context of my comments with regard to whom they are often directed, i.e. others with similar habit. That is not true in this case, but it’s not like sources have no baring what so ever on the material being considered.

    If you read my initial post I did suggest an option for re-branding the Renewed HOPE report being “Arc Ecology report”, so it’s not that Pat needed to point out the title page, it’s that I sensed Bill’s hand in a report which he ushered in with great fanfare as coming from the local fair and balanced Renewed HOPE, but his input was not identified on the title page or equally trumpeted. Plenty of his finger prints on the report though.

    My objection to his idea of a re-branding contest is to an extent very personal and that is related to having been around one another in this line of activism over more than a decade. I don’t want to make it JUST personal, but I’m comfortable saying publicly, Hey Bill, WTF?

    As far as analysis, I still have to do a slow line by line reading of the report before saying anything more than repeating that it seems like a more detailed version of points previously made and in that respect I was a little disappointed. But I assume your question about my analysis was rhetorical anyway, and neither you nor anybody else is anxiously waiting for a detailed reply from this quarter.

    I will say that the report makes repeated references to the project being too big (“unrealistically high cap on development”), but it doesn’t appear to offer much substantiation for this assertion.

    Comment by Mark Irons — October 6, 2009 @ 7:56 pm

  34. 29.
    Mark,

    I appreciate your expectation of transparency from Renewed Hope and local organizations. We would all benefit from more such expectations.

    I encourage higher expectations of Renewed Hope and the Sierra Club than you might have for SunCal and D.E. Shaw. But I will also ask for your patience and forbearance if my two favorite organizations don’t always live up to their own high standards – but do let us know!

    Eve Bach has been a regular at Renewed Hope Meetings for nearly a decade now – her work with the group predates my own involvement. While she has no official position in the group, she is well respected and her advice usually taken.

    Eve does live in Berkeley, which former Councilmember Barbara Kerr would always point out whenever Eve testified.

    Councilmember Kerr’s comments on Eve’s residence were always a source of amusement for us in Renewed Hope – some of us had Councilmember Kerr’s timing and phrasing down to a T for the remarks on Eve’s domicile.

    Anyway, I supported Councilmember Kerr when she first ran for Council because of her support for the Alameda National Wildlife Refuge. We soon parted ways because of our opposing views on the need for condos, apartments and townhomes at Alameda Point.

    One of the few good things about the Alameda Point Initiative is that former Councilmember Kerr and I are teamed up again to oppose the Initiative. Thank you SunCal/D.E. Shaw!

    Comment by William Smith — October 8, 2009 @ 9:57 pm

  35. This initiative has proved to unite the community in ways that no one would have expected. It’s nice to know that many in Alameda are not ideologues and just want the best for our city.

    Comment by Rick — October 28, 2009 @ 10:26 am


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